India Inside 1st Edition

India Inside: The Emerging Innovation Challenge to the West by Nirmalya Kumar and Phanish Puranam examines India’s transformation from a global outsourcing hub to a center of innovation. The book highlights how Indian companies are moving beyond cost?driven services to create new products, processes, and business models. It explores the implications of this shift for global competitiveness, Western economies, and India’s role in shaping the future of innovation.