Bonfire of the Brands

Bonfire of the Brands by Neil Boorman (Canongate Books, 2007; 288 pages) is a memoir and social critique exploring the author’s decision to renounce branded goods. Boorman, a former advertising professional, documents his symbolic “bonfire” of designer possessions and reflects on the psychological, social, and economic power of brands. The book blends personal narrative with cultural analysis, examining how consumer identity is shaped by logos and marketing