Branded

Branded: The Buying and Selling of Teenagers (2003) by Alissa Quart is a sharp critique of consumer culture and its impact on youth. Quart investigates how corporations target teenagers through advertising, fashion, music, and technology, turning them into both consumers and commodities. The book blends journalism, sociology, and cultural analysis, exposing the pressures of branding on identity, self?image, and social life. It remains a key text in discussions of media influence and youth culture.