The Indicus Consumer Handbook

The Indicus Consumer Handbook is a pocket-sized reference containing the latest estimates of a range ofinformation on consumers and consumption. Divided into seven chapters, with an introduction at the beginning of each, this book coverssuch varied issues as incomedistribution; consumption ofservices; knowledge of Languages; media habits, time usage; and state-level, city- level and key-product-related information on sales andpenetration.The Handbook is essential not only for marketers but anybody desiring an understanding of the scalescope, depth and varied facets of Indian consumption patterns. Students, teachers journalists and small-scale entrepreneurs, as well as junior- and medium-levelsales, advertising and marketing personnel are those who would benefit from this book.