Race for the World

Winning Strategies for globalisation. the reward for building is late Global firm at this moment in time are extraordinary. all the international ventures that have  shaped the world economy  to date, from the early Spice trade to today's multinational corporations, amount to a pebble's ripple    in a pond compared with the ocean of opportunities now opening to those ambitious enough to navigate its waters. the world's economy is integrating as never before, driving by the erosion of national borders, the increasing mobility of capital, and the escalating power of Technology. As serious contenders accelerate their strategies to match the pace  of globalisation, the race to build a truly great Global firm is on. stress for World contents that standing still- or simply running in place-is not an option.
this prophetic, timely book focuses on new and useful ways of thinking about strategy in the integrating world economy. what will it take to win in Markets and industries that are fundamentally changing and evolving? the key to success, says the authors, life in owning and leveraging superior intangible assets- talent, knowledge, brands, relationships, and reputation. examples of early leaders in the global game, including power houses such as Coca-Cola, Citigroup, dexplaind SAP, reveal how winning players mobilize the intangible assets in a coherent strategy for an integrated Global economic Arena.