Goldfinger: How Entrepreneurs Get Rich by Starting Small

Turn your ambition into achievement, Your dream into reality....

The entrepreneur is the hero of capitalism, the object of envy and admiration, the stuff of commercial legend, the source of new companies, new products and new industries. Yet entrepreneurship remains shrouded in mystery-possibly because no one believes it can be taught. In Goldfinger Robert Heller dispels the myths surrounding entrepreneurship and gives you the key techniques for success.

At every stage-from initial thought processes, through planning to implementation and beyond- the entrepreneur can benefit from the examples of those who have won through. The experiences of small companies which think big establish clear precepts and practices from which others can learn.