Flip: How to Succeed by Turning Everything You Know on Its Head

Rupert Murdoch pays $580 million for MySpace, then says he’s unsure how he will make money from it. Wal-Mart goes ‘green’. Microsoft turns a blind eye to software piracy in China. Big brand companies sell themselves to potential employees - not the other way around.

Has the business World gone mad? Or is there something going on that you need to know about?