Creative Leadership

Leadership is a forgotten factor What is more important today is to 'lead' rather than to 'manage'. This is the view of Dr. Rustom S. Davar the renowned prize winning author of management books and pioneer of management education in India.* The treatment is unique and indepth, modifying approaches suggested so far.* Instead of the Great Man' Theory, this book shows how 'leadership' can be 'learned. * The book explains how leadership varies according to three variables the 'Leader's own Philosophy'. the type of Followers' and the 'Situation' in which it has to be exercised. * It shows how a leader must possess 'creativity' so that he can play the most appropriate role for maximum 'motivation' * It present's the author's Unique 3-D Model indicating different types of leadership style which are thrown up by different combinations of theextent of emphasis on 3 variables task' orientation, 'people orientation' and 'assertivenes which at times may amount to 'aggressiveness' or'autocracy' the extreme use of 'power' so much loved by everyone managers, supervisors politicians, etc..The book makes interesting reading as it even analyses the leadership styles of top leaders such as Field Marshal Maneckshaw, Lee lacocca, The Marketing Genius AkioMorita, Padma Bhushan Russi Modi, K.K. Birla, Sashikant Garware, Rahul Bajaj and the Corporate Wizard Dhirubhai Ambani.