Building Better Customer Relations

For a variety of reasons the subject of 'customer relations' is gaining importance in geometric progression. One might even say that people are trying to make customers their relational! It would be useful to study the growth of the concept as an important management doctrine and to try and systematize various aspects of its practical applications.

I do not think there are many books on the subject. In particular, books having a bearing on Indian background seem to be so few that one may count them on the fingers of only one hand. However, a list of available books on this and related subjects is given at the end of this book.