The secret of being more creative is to be able to look at the world in a different way. This book, an international bestseller, will "whack"you out of your traditional thought patterns and set your creative self free.

Fully illustrated filled with provocative puzzles, anecdotes, exercises, cartoons, quotations, questions, stories and tips...you can learn how to refresh your outlook and start thinking in new, creative ways.

Roger von Oech run a California -based consulting firm. He has conducted highly successful creativity seminars with companies such as American Express, Apple Computer, Coca-Cola, IBM and Procter & Gamble.