So you’ve been given a conference to run. Whether it’s part of your job or you are a complete novice, you will only get one chance to get it right. It is a live event that cannot be re-run.

But don’t panic. As with most organizational projects, there is a formula you can use and sequence you can follow to minimize the risk of failure. This second edition of HOW TO RUN A SUCCESSFUL CONFERENCE shows you how. John G fisher gives clear and practical guidance on how to manage, in the right sequence, all those who contribute to the success of a conference, from the service providers to the speakers. He gives sound advice on everything you need to consider, such as:

-the objectives of the conference

-building the budget

-finding the venue

-when to bring the professionals

-food and drink

-going abroad.....and many more

You’ll also find advice on how to assess the success of your event. If you’ve just been given the task of running a conference, don’t even think about it until you’ve read this book....