With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the United Kingdom. Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer. 

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers.