Race for the World
Our Price: Rs. 250.00
Book Specifications
SKUID
:
M61
ISBN
:
9780875848464
Published Year
:
1999
Author
:
Lowell Bryan
Publisher
:
Harvard Business School Pres
Book Condition
:
Used Good
Condition Note
:
This used book is in good condition
Book Binding Type
:
Hard Back
Language
:
English
No. of Pages
:
364
Dimensions
:
24 x 16 cm
Availability
:
In Stock
Book Description
Winning Strategies for globalisation. the reward for building is late Global firm at this moment in time are extraordinary. all the international ventures that have shaped the world economy to date, from the early Spice trade to today's multinational corporations, amount to a pebble's ripple in a pond compared with the ocean of opportunities now opening to those ambitious enough to navigate its waters. the world's economy is integrating as never before, driving by the erosion of national borders, the increasing mobility of capital, and the escalating power of Technology. As serious contenders accelerate their strategies to match the pace of globalisation, the race to build a truly great Global firm is on. stress for World contents that standing still- or simply running in place-is not an option.
this prophetic, timely book focuses on new and useful ways of thinking about strategy in the integrating world economy. what will it take to win in Markets and industries that are fundamentally changing and evolving? the key to success, says the authors, life in owning and leveraging superior intangible assets- talent, knowledge, brands, relationships, and reputation. examples of early leaders in the global game, including power houses such as Coca-Cola, Citigroup, dexplaind SAP, reveal how winning players mobilize the intangible assets in a coherent strategy for an integrated Global economic Arena.
this prophetic, timely book focuses on new and useful ways of thinking about strategy in the integrating world economy. what will it take to win in Markets and industries that are fundamentally changing and evolving? the key to success, says the authors, life in owning and leveraging superior intangible assets- talent, knowledge, brands, relationships, and reputation. examples of early leaders in the global game, including power houses such as Coca-Cola, Citigroup, dexplaind SAP, reveal how winning players mobilize the intangible assets in a coherent strategy for an integrated Global economic Arena.
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