Marketing Channel Management: A Customer-Centric Approach
Our Price: Rs. 195.00
Book Specifications
SKUID
:
G-350
ISBN
:
9780761995517
Published Year
:
2001
Author
:
Pingali Venugopal
Publisher
:
Response Books
Book Condition
:
Used Good
Condition Note
:
This used book is good condition.
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
187
Dimensions
:
21.5 x 14 cm.
Availability
:
In Stock
Book Description
With the perpetually changing buying behaviour, globalisation and enhanced competition, the market have become very dynamic and demanding. To achieve success, companies need to adopt a customer-centric approach to channel management, where the need to satisfy both the end consumer and members of the distribution channel is the key. In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspect of channel management.
Most viewed products from Business and Management
.jpg)
My Cart
Product Categories
About Africa
About America
About China
About Europe
About India
Animals and Hunting
ARCHITECTURE
Arts, Sculpture and Antique
Astrology, Palmistry, Numerology, Tarot and Graphology
Biographies and Autobiographies
Business and Management
Cartoons
Child Development and Parenting
Children Books
Christians books
Comics and Graphic novels
Computer
Cooking
Craft and Knitting
Dictionaries and Encyclopedias
Education
English Grammar and Linguistics
Erotica
Fiction Best Seller
Film
Forigen language
Gardening
General Books
Healing
Health and Nutrition
Hindi Books
Homoeopathic
Horror
Humour and Jokes
Indian History
Indian Languages
Indian Literature
Indian Writers
Islamic Books
Journalism and Politics
Law
Literature
Magazines
Mills and Boons
Music and Dance
Mystery and Crime Novels
National Geographic Books
Network Marketing
New Age
Non-fiction
Personality Development and Self Help
Philosophy
Photography
Poetry
Psychology
Quizzes, IQ, Puzzles and General Knowledge
Quotations and Inspirational
Readers Digest
Religious and Spiritual
Russian books Mir Publishers Moscow
Sanskrit books
Science and Mathematics
Science Fiction
Short Stories
Socialism
Sports and Games
Stock Investing
Telugu Books
Travel and Travelogue
Urdu
Vaasthu & Feng Shui
War
Western Novels
Women Studies
World History
Yoga
Customer Support
We are happy to support you anytime.
Helpline No. +91 9848 425 966
