Comprehensive and through, Globalization of Business Will assist you in understanding globalization and its significance, challenges, and implications for today's companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context to business. This book.

• explores the world's current economic, cultural, technological, and environmental affairs.
• examines competitiveness at national and firm levels and outlines steps that competitive organization undertake to sustain their advantage.
• discusses and analyzes strategies for effective business performance.
• identifies the roles of CEO's and their qualities and functions, and give a framework for identifying global managers.