Copywriting in a Week: Be a Great Copywriter in Seven Simple Steps by Robert Ashton (original edition 2003, Hodder Arnold; updated edition 2012, John Murray Press) is a practical guide in the “Teach Yourself” series. Structured as a seven?day program, it introduces the fundamentals of persuasive writing for advertising, marketing, and business communication. Each chapter focuses on a key aspect—understanding audiences, crafting headlines, writing with clarity, using emotional appeal, and editing for impact.