With work pressures mounting and information overload, do you find it hard to develop your skill? Whether you are new to a subject, or need to brush up on your existing knowledge, the IN A WEEK guides make it as easy as possible for you by breaking down subjects into simple steps that can be learn in just one week

Consumer Behavior IN A WEEK covers the following

Know your consumer I - basic psychological processes
Know your consumer II - attitudes to money
Know your consumer III - purchasing
Know your consumer IV - different types of consumer
Sell your product I - branding and advertising
Sell your product II - retailling
Negative effects and implications