In the modern world of business, Richerd Branson stands alone. In an era dominated by strategists, he is an opportunity with an uncanny knack of sniffing out a great deal where others fear to tread. Never before has a single brand been so successfully deployed acres such a diverse range of good and services. Branson is the ultimate brand builder.

So how does he do? Bussiness the Richard Branson Way not only reveal the secrets of Branson’s remarkable success but also draws out the universal lesson and strategies that can be applied to any business or career, from packing on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch. You have in your hand the secrets of phenomenal success.