Tired of book that marvel at “China’s rise” but offer no practical advice on what to do about it? Jeremy Haft, whose company has been helping Western firms thrive on the mainland for nearly a decade, shows how to capitalize on China, not just gape at it.

To those who’ve already written off the next hundred years as “the china Century.” Haft shows why Western companies are far from licked and even have a competitive edge. Like Japan in the 1980s China is hamstrung by economic challenges that hinder its ability to compete globally. At the same time, the swelling Chinese middle class – already larger than the combined populations of the UK and France – seeks all the goods and services of modern life, and China can’t keep up.