best book centre logo

A Unique Shop for Old & Rare Books

Home » Business & Management » Selling the Wheel

Selling the Wheel

Selling the Wheel
Selling the Wheel
Our Price: Rs. 495.00

Found Interesting! Share this book.

Book Specifications

SKUID
:
AG-3653
ISBN
:
9780684858326
Published Year
:
2000
Author
:
Jeff Cox and Howard Stevens
Publisher
:
Simon & Schuster
Book Condition
:
Used Like New
Condition Note
:
This is a used book, in good condition.
Book Binding Type
:
Hard Back
Language
:
English
No. of Pages
:
255
Dimensions
:
22 x 14.5 cm
Availability
:
In Stock

Book Description

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention....
This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels Zapp! and The Goal, Selling the Wheel is based on the pioneering research of Howard Stevens's employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is as valuable to salespeople as it is to sales managers. 

Most viewed products from Business & Management

Copyrights © 2019 Best Book Centre, All Rights Reserved.