Blue-blooded entrepreneurs could not stand his check, a conventional manager was baffled by his business logic, and his own colleagues were aghast at his recklessness. A maverick of the booming India consumer market, and transformed the retailing business in India with the ‘bania-company’ that even hardcore punters at Dalal Street had been afraid to touch!

One of the most versatile entrepreneurs, Kishore Biyani has played many roles – a trader, a failed filmmaker, a dance festival organiser and an innovation retailer – on this way from being an iconoclast to being a leader in the pre-defined game of bulls and bears.

It happened in India tracks the story of this irreverent India entrepreneur, who wrote his very own success story based on the firm belief in exploring the Indian way of business, an uncanny insight into the mind of the Indian consumer and a simple philosophy – Rewrite Rules, Retain Values.