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The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Our Price: Rs. 195.00

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Book Specifications

SKUID
:
AG054
ISBN
:
9788126525058
Published Year
:
2010
Author
:
Robert W. Swaim
Publisher
:
Wiley India Pvt Ltd
Book Condition
:
Used Good
Condition Note
:
This is a used book, in good condition. library stamp marking first two and last pages
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
306
Dimensions
:
23 x 15.5 cm
Availability
:
In Stock

Book Description

Since Drucker's 100 years of business acumen encompass both the Great Depression of the 1930's and the rise of the global capital markets of today, his analysis is of particular value to anyone trying to understand and navigate their business through the current economic turmoil. This book is well organized, providing  a reader or a student of management a sensible and easy to follow guide to Drucker's advice. Swaim writes in a clear fashion delivering Drucker's multiple messages and advice assembled over hundreds of books and articles into one easy-to-read volume. Dr Swaim has managed to blend the theoretical needs with a practical approach for anyone seeking to use Drucker's approach to build a successful business. this blend of theory and practical is unique in Drucker literature and would have been applauded by Drucker.

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