In the era of Privatization and Globalization of higher education, Marketing of Distance education,, Marketing of attracting more learners which suits the basic needs of diversified customers. The same was emphasized by the National Knowledge Commission (NKC) and has projected that India needs 1500 Universities to attain a gross enrollment ratio of at least 15% by 2015. The significance is obvious. Further, the statistics reveals that more than one-fifth of the students enrolled in higher education are in Open Distance Learning (ODL) stream. The ODL has an enormous potential to grab higher educational opportunities beyond the boundaries. But there are reasons of concern. The quality of higher education provided in large segments of ODL particularly in correspondence courses in conventional universities, leaves much behind. It is well accepted by the society that ODL provides educational opportunities not only to those who have discontinue formal education due to economic and other reasons, but also  to fresh learners who are unable to secure admission in the formal colleges/universities. The ODL Institutions are aiming to address these issues.